Testing the impact of a visible EPR fee on consumer clothing choices
We will test the concept of a visible Extended Producer Responsibility (EPR) fee on clothing items to determine whether such a fee can be readily understood by consumers and what size of fee influences purchase decisions. The project outputs will be used to inform the emerging concept of a variable EPR fee being developed in QSA’s EPR Sandbox project. Understanding the impact of such a visible fee on consumer choices will inform (a) whether/how it’s a realistic policy option for future consideration and (b) whether fee visibility might reasonably be incentivised in any EPR system.
Project lead: Gerrard Fisher
Job title: Partner - Circular Business
Organisation: QSA Partners LLP
Additional Project Partners:
- Professor Stephen Russell - LITAC (University of Leeds)
Project timeline: 15th July 2024 - 14th January 2025
Duration: 6 months