Thread
Thread is an innovative platform designed to promote sustainable fashion through gamification, data-driven insights and the developing effective eco-credential standards. We will conduct market research, data analysis and develop visual communication strategies. Our focus is on analysing data requirements and integration challenges posed by the DPP, while simultaneously focusing on exploring the most effective ways to visually communicate this information. We will ensure that the resultant outcome will be interoperable with DPP requirements. This approach will enable Thread to provide users with clear, actionable insights into sustainable fashion, while also supporting brands and retailers in complying with emerging sustainability regulations. The project will contribute to a more transparent and informed fashion industry.
Project lead: Malath Abbas
Job title: Founder, Director, Creative Producer, Game designer
Organisation: Biome Collective
Additional partners:
- Katharine Beacham - Head of Raw Materials, Sustainability and Packaging (M&S)
- Prof. Stephen Russell - Chair of Textile Materials & Technology, Director of the Leeds Institute of Textiles & Colour (LITAC), PI of the Back to Baselines (B2B) in Circular Fashion and Textiles programme (School of Design, University of Leeds)
Project timeline: 20th January 2025 - 19th June 2025
Duration: 6 months